Google is the master of the web at large and controls the world's most popular mobile operating system. However, it knows relatively little about our social relationships and has not been able to launch a strong social network despite several attempts.
Facebook, meanwhile, is master of the walled garden, or rather, several of the massive ones it now owns. It knows a great deal about the users of Facebook, Instagram and Messenger, all services with over a billion members. Even before the Cambridge Analytica scandal broke, far fewer U.
However, some of that lack of trust may be endemic to social media as Twitter scored even more poorly than Facebook. More recently, a Reuters poll also found that Facebook is lagging in trust. And when Brian X. Chen of The New York Times recently reviewed the data that both Facebook and Google had on him, he found the nature of the Facebook collection more disturbing despite Google having far more data.
ZDNet recently made a similar request of Apple. Nowadays, much of the trust discrepancy might focus on what Facebook has done wrong and how it is trying to fix it. But there is also much to be said about what Google has done right on a corporate image level beyond the specifics of the data it collects and how it uses it.
Not long after Google established trust in the digital world by routing people to their online destination, it reinforced that trust in the physical world with Google Maps. It has also engendered trust with Gmail and Google Photos by providing generous storage allocations that help ensure that consumers will long be able to access their email and, even more personally, photos.
Transparency Our Certificate Policy and Certification Practice Statement detail our issuance practices, as does this website. Compliance Google Trust Services regularly undergoes independent audits of security, privacy, and compliance controls, achieving certifications against global industry standards.
Security The technical design of the service is underpinned by leading security expertise. Availability Google Trust Services operates from geographically distributed facilities and uses Google's proven technical infrastructure to provide a high level of availability globally. Google Search is the perfect example. Not only does Google Search have a 92 percent market share, it has percent mind share when it comes to answering the question, "Where do I find information about, well, anything?
I've written in the past about the value of being the default option in people's lives. It's easily the most powerful position a company can obtain, and Google has made itself the default better than any other. Apple might make the world's most popular smartphone, but the iPhone isn't the default. There are a lot of people who would never buy an iPhone or a Mac. There are a lot of people who would rather shop at Target than Amazon.
For that matter, there are plenty of people who believe Amazon is killing small businesses and make an intentional choice to shop local as often as possible. Sure, Apple is the most valuable company on the planet, and Amazon is the world's largest online shopping website, but neither is the default in the way Google is. Almost no one uses Microsoft's search engine, Bing, and the ones who do are apparently searching for Google anyway.
At Google Cloud, we defend your data against threats and fraudulent activity using the same infrastructure and security services we use for our own operations, empowering you with advanced capabilities that would be unavailable to all but the most-well resourced global organizations.
Today, we want to further demonstrate why we are uniquely positioned to deliver on this vision, act as your security transformation partner, and be the most Trusted Cloud. A secure platform that delivers transparency and enables sovereignty : We provide a secure foundation that you can verify and independently control.
It enables you to move from your own data centers to the cloud while maintaining control over data location and operations, and helps ensure compliance with local regulations. A proven zero-trust architecture : We offer battle-tested technology that comprehensively protects data against the many types of threats that Google sees and defends against every day.
As a result, you can operate with confidence that threats from ransomware, account takeovers, bots, phishing, and even more advanced attacks are minimized, detectable, and recoverable.
Shared fate, not shared responsibility : We operate in a shared-fate model for risk management in conjunction with our customers. We believe that it's our responsibility to be active partners as our customers deploy securely on our platform, not delineators of where our responsibility ends.
We stand with you from day one, helping you implement best practices for safely migrating to and operating in our Trusted Cloud. Capabilities for transparency and sovereignty Customers want to gain the benefits of the cloud without losing the control and agency over operations they have in their own data center.
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